Guidelines

All advertisements airing on the NBC Broadcast Network must be submitted for review. If your advertisement is airing on a NBCUniversal Cable Network, advertisers only have to submit advertisements using this portal if it falls into one of the following sensitive categories: (1) Controversial Issue & Political; (2) Dietary Supplements; (3) Homeopathic Remedies; (4) Non-Casino Gambling & Fantasy Sports; and (5) Weight Loss Supplements & Programs.

Non-Casino Gambling (including online gaming and sports gambling) advertisements intended to air on NBCUniversal Owned Stations and Sports Gambling advertisements intended to air on regional sports networks should also be submitted via the portal.

General Procedures:
SUBMISSION OF MATERIALS: There are only two ways to submit clearance materials to Advertising Standards for review:

  1. Upload materials to www.nbcuadstandards.com; or
  2. Submit materials via MediaVu.

For advertisements airing on a NBCUniversal Cable Network, please see the NBCUniversal Cable Clearance Procedures & Guidelines for a breakdown of categories reviewed and how to submit.

For advertisements airing on Peacock, NBCU’s streaming service, please reach out to your Peacock Sales representative for information on how to obtain clearance.

All clearance materials must be submitted using one of the above methods or they will not be reviewed. Clearance materials should not be sent to Sales, Sales Operations or the Media Operations Center (MOC) in Englewood Cliffs.

PRE-PRODUCTION REVIEW: Prior to production, advertisers should submit a script or storyboard of the proposed advertisement to Advertising Standards. Advertising Standards will request substantiation for all claims and authentication of all demonstrations and testimonial statements, as applicable. NOTE: The advertiser and its representatives are responsible for ensuring that the submitted materials are in compliance with all applicable governmental laws and regulations, including the rules of the Federal Communications Commission (FCC), the Federal Trade Commission (FTC) and the Federal Drug Administration (FDA), as well as NBCUniversal’s internal guidelines, standards and policies. After reviewing the submitted materials, Advertising Standards may approve the script or storyboard, request additional information, require modifications to the advertisement, or deem the advertisement not acceptable for air.

ROUGH CUT REVIEW: Advertisers may submit rough cuts for review before final production.

SUPPORTING DOCUMENTS: When possible, supporting documentation including but not limited to product testing, claim support, and producer’s affidavits should be submitted along with the script, storyboard, rough cut or final as “related documents” via www.nbcuadstandards.com or attached to the “post-it note” in MediaVu. If you are responding to an editor’s request, any materials you send must be submitted through the “click HERE” link at the bottom of the editor’s clearance report or attached to a message sent to the editor via www.nbcuadstandards.com or MediaVu.

FINAL APPROVAL: All finished advertisements must be slated with a unique ISCI code, a title, and the length of the advertisement and submitted via one of the above submission methods. Advertising Standards cannot give final approval to un-slated advertisements.

TIME FOR REVIEW: Advertisers should allow 3 business days for review of clearance materials.